Overview

Xbox is Microsoft’s gaming platform and entertainment brand. Across several campaigns, trailers, and launch films, I helped shape how new hardware, services, and player stories were introduced to the world.

With the team at Blind and Ayzenberg, I led creative direction across projects including Xbox One S, Xbox One X, Xbox Game Pass, and Characters That Matter. The work pushed me to build teams, develop production pipelines, and make technical products feel cinematic and human.

This chapter became a defining part of my creative direction career, showing me how to tell large-scale brand stories through the energy of gaming.